Wednesday, November 01, 2006

Your Services or Products

Two great ways to create additional wealth in your business (i.e. - discover the upside leverage) are to create new offerings or to tap into different markets with your existing offerings.

I'm going to give you some ways to brainstorm this...

  • Could you simply re-package your existing offerings and target different niche markets? If you offer weight loss / body composition improvement - could you package that and sell it to women post-pregnancy? How about brides to be?

  • Could you work through someone else and let them "private label" your services? How about partnering with a chiropractor to allow him / her to offer their own nutritional coaching program?

  • Could you create a deluxe version of your servcies where you package multiple things together? Maybe training, nutritional coaching and dietary supplementation?

  • Could you offer a "streamlined" version of what you currently provide? How about a weekly or bi-weekly small group program that allows people to begin working with you at a lower price point but actually pays you more per hour?

  • Could you market wellness services to small businesses instead of approaching general consumers?

  • Could you package your approach into a product?

The key is just looking for opportunities to take what you currently offer and re-package it, combine it with something else, create a variation of it or find someone else to deliver it to.

Don't fall into the trap of doing the same thing because it's habit.

Same actions - same results.