Your Business Strategy

Your strategy is the real purpose behind your business. Described another way – your strategy explains your entire approach to doing business and how each facet of your business moves you toward your desired outcome.

Most fitness businesses have strategies that are reactive. They essentially fly by the seat of their pants hoping to generate enough revenue to pay their bills and get to the next week.

The first thing that you need to do if that describes you is to adopt a more proactive strategy that has a long term objective. So set out what you want for you and your business.

Do you want lots of employees? Do you want your own facility? Do you have a revenue or volume goal?

Decide the specifics of what you want – that’s where you begin.

Now look at other successful businesses in and out of the fitness industry and try to identify what their strategy is. Then work backwards and see what they’re doing to achieve their desired objectives.

Then it’s easy. Take your specifically define objectives and develop an operating approach that will give you the results you’re looking for in the shortest amount of time. Be clear on what specific actions, approaches and systems will bring you your desired outcome. Use the successful businesses that you’ve studied as your model.

Changing your strategy can yield huge results. I’ve seen some businesses double or triple their results in a matter of months by changing strategies and implementing the steps that lead to the desired result. In our health club – we re-defined our strategy and were able to see dramatic results in a month.

So here’s the Cliff Notes Version:

1. Define desired outcome.
2. Study other successful businesses.
3. Work backwards from desired outcome to current position.
4. Take action.

If you want to see how we approach this, click here:

http://www.fitnessconsultinggroup.com/businessactionplan.html