How Long Is Your Shadow?
I must admit -the title and part of the basis for this post came from Roy Williams, a.k.a. The Wizard of Ads. Mr. Williams is arguably the most prolific advertising expert in the world today. He also has a keen understanding of human nature (helpful in advertising) and something he once wrote prompted me to talk to you about 'your shadow.'
If you're lime many fitness professional's , your business thrives and grows until it reaches the length of your shadow. Then the problems arise. Longer hours, no vacations, less time with family, constant e-mails and phone calls just to keep up with the monster that your business has become.
So you consider hiring trainers to help alleviate the workload but you're convinced that no one can do the job as well as you can. Finally you give in and hire someone and pass them a couple of clients. They 'drop the ball' on collecting a payment or updating a program and you lose the client. You try to train train the new trainer as to how things should be done - but it's always just come naturally to you. Finally you just throw in the towel and decide it's just easier to do everything yourself.
You don't own your business. Your business owns you.
My dad has a business like this. Even though he has a couple of employees, if he wants to take a vacation - he closes the doors and accepts that he'll make no money while he's gone. He's good at what he does...so much so that the business relies on him constantly delivering the service.
It doesn't have to be that way.
If you start systematizing your business today by document each and every step you take to do what it is that you do - before long you'll have a detailed map someone else can follow to deliver the same results that you do.
Then you can take a vacation.
If you want to learn how to completely systematize your business, you need to check out Alwyn Cosgrove and my new product at http://www.fitnessbusinessrevolution.com. You'll soon have your business automated to the point that you'll barely remember the days of training clients at 5:30 in the morning and 7:30 at night.
If you're lime many fitness professional's , your business thrives and grows until it reaches the length of your shadow. Then the problems arise. Longer hours, no vacations, less time with family, constant e-mails and phone calls just to keep up with the monster that your business has become.
So you consider hiring trainers to help alleviate the workload but you're convinced that no one can do the job as well as you can. Finally you give in and hire someone and pass them a couple of clients. They 'drop the ball' on collecting a payment or updating a program and you lose the client. You try to train train the new trainer as to how things should be done - but it's always just come naturally to you. Finally you just throw in the towel and decide it's just easier to do everything yourself.
You don't own your business. Your business owns you.
My dad has a business like this. Even though he has a couple of employees, if he wants to take a vacation - he closes the doors and accepts that he'll make no money while he's gone. He's good at what he does...so much so that the business relies on him constantly delivering the service.
It doesn't have to be that way.
If you start systematizing your business today by document each and every step you take to do what it is that you do - before long you'll have a detailed map someone else can follow to deliver the same results that you do.
Then you can take a vacation.
If you want to learn how to completely systematize your business, you need to check out Alwyn Cosgrove and my new product at http://www.fitnessbusinessrevolution.com. You'll soon have your business automated to the point that you'll barely remember the days of training clients at 5:30 in the morning and 7:30 at night.
posted by Pat Rigsby at 6:56 AM
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