Random Stuff...
Lots of things going on right now - some of which I'm a part of and some of which I'm just excited to see launch. Here's a rundown:
The Ultimate Fitness Professional's Business Success System - Alwyn Cosgrove and I teamed up to develop the most comprehensive guide to developing a success business as a fitness professional that the industry has ever seen. In the past, plenty of folks have done marketing products, sales products and products on virtually any other specific aspect of the business of fitness - but no one ever put together a complete systematic approach to developing and running a successful and lucrative business as a fitness pro. During the Ryan Lee Bootcamp Alwyn and I discussed this at length and worked through what the 'ultimate resource' might contain. Then we had my partner Nick Berry interview us about everything we came up with.
I buy EVERYTHING about the business of training - and I'm biased, but I'm pretty sure this is the best resource you can get when it comes to developing a successful training business. Check out more about it at: http://www.fitnessbusinessrevolution.com.
Workout Pass - Leave it to Ryan Lee to come up with a fitness resource that will have a global impact. As I understand it, Ryan has developed a network of 43 different workout sites (that will eventually grow to a network of hundreds) where you can access workouts designed by some of the industry's best fitness pros. So far I know that Craig Ballantyne, Alwyn Cosgrove and Mike Boyle all will have sites where you can access their training programs.
The potential ramifications are huge for trainers and consumers both. Trainer will be able to see the actual workouts that some of the industry's best design - what an educational tool (I actually had some guy e-mail me and imply he wouldn't benefit from a resource like this...he didn't need to see someone else's workouts. Hope he moves to my town so I can put him out of business :)). Consumers will have a one-stop-shop for cutting edge training programs and access to the world's best trainers no matter where they are or what their budget is. If you want to see what I'm talking about, Ryan has put together a demo at:
http://www.fitnessconsultinggroup.com/workout-pass-demo.html
Prograde Nutrition - Ryan Lee and Jim Labadie are launching a supplement company specifically with fitness professionals in mind. I, along with Nick Berry will be working with them and weight management expert Jayson Hunter on this massive project. You've probably heard me preach about autoship supplements as the perfect 'back-end' product for personal training and weight management / nutritional coaching as the best complimentary service to training services. Prograde Nutrition is built around those two premises and promises to be something ALL fitness professionals should consider integrating into their business. Nick and I will be handling the development and implementation of the fitness professional education & training. Jayson Hunter has put together a great special report on Weight Management you can pick up at: http://weightmanagementexperts.com/ that will help drive the points home that I've made about the value of Weight Management Programs.
Turbulence Training Membership Site - I attribute a lot of the success that our training business (we have about 500 clients in 2 locations) has delivering consistent results to clients to the information put out there by Craig Ballantyne and Alwyn Cosgrove. Most of our clients are 'fat loss clients' whose primary objective is to improve body composition and I consider these 2 guys to be the preeminent experts on training for fat loss. You might have read that Alwyn's Program Design Bible is not only what we based or company's training manual on, but also required reading for our staff. Well, Craig's Turbulence Training programs have a huge impact on what we do as well. His programs are extraordinarily well written, efficient and deliver great results consistently. When Craig puts out his monthly TT program - it's required reading for our entire staff as well. So when I saw that Craig was putting together a comprehensive membership site - I just started counting the days. Rest assured - my entire staff will be there bugging him on the forum with questions. I don't know any more about it than what I read on his blog, butu you can check out the site pre-launch at: http://ttmembers.com.
I just find it tremendously exciting watching (and sometimes being part of) fellow fitness professionals take action and make things happen. Hopefully you use this as fuel to help drive you to achieveing your goals.
There is plenty more going on, but I have to go for now. I'll be back tomorrow with some marketing stuff you can use. Later.
The Ultimate Fitness Professional's Business Success System - Alwyn Cosgrove and I teamed up to develop the most comprehensive guide to developing a success business as a fitness professional that the industry has ever seen. In the past, plenty of folks have done marketing products, sales products and products on virtually any other specific aspect of the business of fitness - but no one ever put together a complete systematic approach to developing and running a successful and lucrative business as a fitness pro. During the Ryan Lee Bootcamp Alwyn and I discussed this at length and worked through what the 'ultimate resource' might contain. Then we had my partner Nick Berry interview us about everything we came up with.
I buy EVERYTHING about the business of training - and I'm biased, but I'm pretty sure this is the best resource you can get when it comes to developing a successful training business. Check out more about it at: http://www.fitnessbusinessrevolution.com.
Workout Pass - Leave it to Ryan Lee to come up with a fitness resource that will have a global impact. As I understand it, Ryan has developed a network of 43 different workout sites (that will eventually grow to a network of hundreds) where you can access workouts designed by some of the industry's best fitness pros. So far I know that Craig Ballantyne, Alwyn Cosgrove and Mike Boyle all will have sites where you can access their training programs.
The potential ramifications are huge for trainers and consumers both. Trainer will be able to see the actual workouts that some of the industry's best design - what an educational tool (I actually had some guy e-mail me and imply he wouldn't benefit from a resource like this...he didn't need to see someone else's workouts. Hope he moves to my town so I can put him out of business :)). Consumers will have a one-stop-shop for cutting edge training programs and access to the world's best trainers no matter where they are or what their budget is. If you want to see what I'm talking about, Ryan has put together a demo at:
http://www.fitnessconsultinggroup.com/workout-pass-demo.html
Prograde Nutrition - Ryan Lee and Jim Labadie are launching a supplement company specifically with fitness professionals in mind. I, along with Nick Berry will be working with them and weight management expert Jayson Hunter on this massive project. You've probably heard me preach about autoship supplements as the perfect 'back-end' product for personal training and weight management / nutritional coaching as the best complimentary service to training services. Prograde Nutrition is built around those two premises and promises to be something ALL fitness professionals should consider integrating into their business. Nick and I will be handling the development and implementation of the fitness professional education & training. Jayson Hunter has put together a great special report on Weight Management you can pick up at: http://weightmanagementexperts.com/ that will help drive the points home that I've made about the value of Weight Management Programs.
Turbulence Training Membership Site - I attribute a lot of the success that our training business (we have about 500 clients in 2 locations) has delivering consistent results to clients to the information put out there by Craig Ballantyne and Alwyn Cosgrove. Most of our clients are 'fat loss clients' whose primary objective is to improve body composition and I consider these 2 guys to be the preeminent experts on training for fat loss. You might have read that Alwyn's Program Design Bible is not only what we based or company's training manual on, but also required reading for our staff. Well, Craig's Turbulence Training programs have a huge impact on what we do as well. His programs are extraordinarily well written, efficient and deliver great results consistently. When Craig puts out his monthly TT program - it's required reading for our entire staff as well. So when I saw that Craig was putting together a comprehensive membership site - I just started counting the days. Rest assured - my entire staff will be there bugging him on the forum with questions. I don't know any more about it than what I read on his blog, butu you can check out the site pre-launch at: http://ttmembers.com.
I just find it tremendously exciting watching (and sometimes being part of) fellow fitness professionals take action and make things happen. Hopefully you use this as fuel to help drive you to achieveing your goals.
There is plenty more going on, but I have to go for now. I'll be back tomorrow with some marketing stuff you can use. Later.
posted by Pat Rigsby at 11:06 AM
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