A Great Point
Yesterday my friend Eric Ruth sent out an e-mail that really illustrated (he’s an extraordinary writer) the point that Nick and I have been preaching on for soooooooooo long:
Success lies in your systems.
Read just a bit of what he wrote:
Want to know what that BIG secret is?
It's not copywriting.
It's not direct mail.
It's not lead generation.
It's not the internet.
It's not email.
It's not public speaking.
It's not strategic alliances.
It's not advertising.
It's not publicity.
It's not selling.
It's not information products.
It's not developing your back-end.
It's not referrals.
It's not continuity programs.
It's not tracking and measuring.
It's not even building a big LIST.
None of those, individually or collectively, is the BIG secret.
I'll tell you what it is on one condition...
You need to listen to it now...and HEAR it now...
This will be the most eye-opening thing you'll hear all year, so pay careful attention. Write this down and meditate on it a while if necessary.
Seriously, let this sink in...HEAR IT...
It's not about tactical marketing, it IS about "the systemization & management of marketing."
Listen to me carefully: tactical marketing is easy. Anyone can do it.
The problem is learning how to implement all of the components of marketing into one day-by-day WORKABLE PLAN.
I don’t know if I could say it so eloquently – but I am in TOTAL AGREEMENT!
But I think you have to take it even a step further.
You have to implement a day-to-day workable plan for EVERY aspect of your business…not just marketing.
You need a system for lead generation.
You need a system for converting prospects into clients.
You need a system for maximizing the lifetime value of those clients.
You need a system for program design.
You need a system for the consistent delivery of great results for your clients.
You need a system to manage you ‘business numbers.’
You need systems for EVERYTHING that you do in your business.
Tomorrow at noon (EST) Alwyn Cosgrove and I will unveil the first resource EVER MADE AVAILABLE that teaches you to develop and implement all the necessary systems in your fitness business. For 48 hours you will be able to get this life-changing program for $197 – then the price goes up…a lot.
For those of you who are really ready to turn the corner and quit struggling, we are even going to do a live teleseminar to answer ALL your questions about how to develop and run a lucrative business as a fitness professional. We have reserved 100 lines for the first 100 fitness pros who TAKE ACTION. I strongly suspect that the lines will all be gone not long after noon, because the motivated folks who signed up for our early bird notification list will get a one hour head start.
If you want to be one of the lucky 100, today’s the last day to register for the early bird list at:
http://www.fitnessconsultinggroup.com/business-roadblocks.html
Our industry has never seen a resource like this before…don’t miss out!
Success lies in your systems.
Read just a bit of what he wrote:
Want to know what that BIG secret is?
It's not copywriting.
It's not direct mail.
It's not lead generation.
It's not the internet.
It's not email.
It's not public speaking.
It's not strategic alliances.
It's not advertising.
It's not publicity.
It's not selling.
It's not information products.
It's not developing your back-end.
It's not referrals.
It's not continuity programs.
It's not tracking and measuring.
It's not even building a big LIST.
None of those, individually or collectively, is the BIG secret.
I'll tell you what it is on one condition...
You need to listen to it now...and HEAR it now...
This will be the most eye-opening thing you'll hear all year, so pay careful attention. Write this down and meditate on it a while if necessary.
Seriously, let this sink in...HEAR IT...
It's not about tactical marketing, it IS about "the systemization & management of marketing."
Listen to me carefully: tactical marketing is easy. Anyone can do it.
The problem is learning how to implement all of the components of marketing into one day-by-day WORKABLE PLAN.
I don’t know if I could say it so eloquently – but I am in TOTAL AGREEMENT!
But I think you have to take it even a step further.
You have to implement a day-to-day workable plan for EVERY aspect of your business…not just marketing.
You need a system for lead generation.
You need a system for converting prospects into clients.
You need a system for maximizing the lifetime value of those clients.
You need a system for program design.
You need a system for the consistent delivery of great results for your clients.
You need a system to manage you ‘business numbers.’
You need systems for EVERYTHING that you do in your business.
Tomorrow at noon (EST) Alwyn Cosgrove and I will unveil the first resource EVER MADE AVAILABLE that teaches you to develop and implement all the necessary systems in your fitness business. For 48 hours you will be able to get this life-changing program for $197 – then the price goes up…a lot.
For those of you who are really ready to turn the corner and quit struggling, we are even going to do a live teleseminar to answer ALL your questions about how to develop and run a lucrative business as a fitness professional. We have reserved 100 lines for the first 100 fitness pros who TAKE ACTION. I strongly suspect that the lines will all be gone not long after noon, because the motivated folks who signed up for our early bird notification list will get a one hour head start.
If you want to be one of the lucky 100, today’s the last day to register for the early bird list at:
http://www.fitnessconsultinggroup.com/business-roadblocks.html
Our industry has never seen a resource like this before…don’t miss out!
posted by Pat Rigsby at 6:50 AM
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