More Randoms Thoughts...

Since I've been going between working on putting the finishing touches on the training curriculum for Prograde Nutrition, developing a new marketing campaign for our health club, brainsotrming a new coaching program with Dax Moy and working with several business coaching clients this week - I'm really working through all aspects of enhancing a business' profitability. Yesterday I shared some stray thoughts about getiing prospects and turning them into clients.

Today I'm going to continue down the same path and share some ideas for making more from each client.

35. Give better service
36. Underpromise and Overdeliver
37. Stay in regular contact outside of normal sessions
38. Add complimentary services - nutrition, massage, etc.
39. Add complimentary product - supplements, foam rollers, etc
40. Use loger term contracts - we use 3, 6 and 12 month...but over 80% are 12 month
41. Keep alot of client data - b-day, anniversary, kids names, hobbies, etc.
42. Schedule the next appt. today
43. Send a weekly e-mail newsletter
44. Send a monthly or quarterly snail mail newsletter
45. Thank you cards - we'll soon be up to sending over 800 cards monthly...AUTOMATED
46. Postpurchase reasurrance - see #45 and also make phone calls
47. Direct mail for special offers or new services
48. Run a "Body for Life-like' contest and offer a special upgraded package for the duration
49. Sell consumables - supplements need to be re-purchased again - DVD's and foam rollers don't
50. Raise your prices
51. Have a scripted up-sell at the initial point of sale
52. Have scripted up-sells at specific point during the clients program
53. Use automated billing
54. Suggest the most expensive program first

There are some more starting points for you to brainstorm and develop ways to improve your business. Back to work:)