Wednesday, October 04, 2006

How To Stay Poor

The two biggest enemies of learning are comfort and arrogance - either will cripple your desire to learn and grow. And when you don’t learn and grow, success will not only be hard to come by, it will positively avoid you.

The fact that you are reading this blog means you understand at least part of this message. But in business today, I can assure you that this problem is chronic. That’s true not only for people who need to educate themselves, but also for those responsible for educating their staff.

I have worked with studio and club owners who’ve complained that their staff weren’t doing their jobs, but who didn’t give them any training or support to develop their skills. The owners didn’t even bother to ensure that their own sales and marketing skills were solid.

They felt they knew enough.

Through their arrogance they closed off their own development and that of their staff. The only way for their business to go was down.

Comfort - The Enemy Of The Successful

There are those in the industry world who feel that even if they don’t know it all, they’re doing all right. They don’t, or won’t, make the effort to learn because they’re too comfortable. Without the pressure of losses, or obvious failures, they won’t do anything different. This is a certain path to lifelong mediocrity.

In my time in the industry (14 years), many trainers have come across the idea of continuous improvement. The basic idea is to always work to do things better. Unfortuantely - 10 times as many are satisfied.

Do you want to succeed? If so - you have to work outside your comfort zone to keep getting better.

Put time aside to learn something new and put it into action regularly. Not only will you become a more fulfilled person, but you’ll be miles in front of your competitors who just stay comfortable and do the same thing all the time.

Read books, read magazines, listen to audios, attend seminars, go out and see what your competitors are doing. See what people outside the industry are doing. Get involved. Get educated –everyday.

Later.